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What’s more important, developing a quality product that delivers in content and usability or a bass ackwards attempt with a highly persuasive salesletter?

Now the hardcore product creators and copywriters are saying it’s both, but let’s face it, we’ve had our share of product launches this year, that would easily call into question the ethics and integrity of internet marketers.

Granted there are words that you should and shouldn’t use and some copywriters really know how to put them together for maximum effectiveness, but this shouldn’t mean that the quality of the product should be lacking.

The product itself does not have to be out of this world, it just needs to deliver on what the salesletter says it does.