Do You Like To KISS?

You would be surprised to find out how many people don’t like to kiss. Are you one of those people? Would you like to find out what the heck I’m talking about? Read on…

So just what the heck is all this talk about kissing? Sounds weird huh? That’s o.k. I’d be a little confused too if I saw a post like that on a marketing blog. So here’s what I’m talking about K.I.S.S.

Keep It Simple Simon!

Most of the marketers having a hard time with marketing online are overcomplicating the process and overwhelming themselves to no end. When you boil everything down to it’s most basic fundamental core it all comes down to building relationships that will allow you to recommend solutions to your market in the manner they want to receive them.

Can we break that down a little further? Sure… get traffic, create products or offer affiliate products to that traffic.

It really doesn’t get any simpler than that, but here’s why it’s not so simple.

Inability to focus due to market noise.

Remember when you first learned to drive? I remember. I couldn’t listen to the radio or talk to my passenger, as a matter of fact, I couldn’t even have the window open for fear the noise would distract me and cause me to have an accident. Do you remember that?

When I look back at that time, I can’t help but laugh, but back then it wasn’t funny. More than 25 years later and all kinds of driving experience under my belt, there’s almost no situation I can’t drive in.

Learning how to be an effective marketer is much the same way. Initially you can’t even begin to consider the advanced tactics when you’re first starting out, because it’s just too much.

However this is what is happening to so many people who are just getting started online. They’re window is down and all the marketing noise is making it difficult to maintain any level of concentration needed to master the basics.

You know why the majority of products created only have a small percentage of success stories? It’s because that small percentage of people blocked out any unnecessary distractions and focused solely on putting that particular product to use.

They did not deviate from the instructions provided and simply applied the formula for the prescribed number of times until the results started to take effect.

Here’s a problem though, people are impatient, they want results and they want results fast. That’s fine. So how do you get results fast?

K.I.S.S. Keep it simple simon!

Think about this illustration and leave me a comment and tell me what you would do…

A man/woman sets out to swim across the ocean and after hours of swimming gets half way and decides to swim back because they got tired. Now if the same effort that it took to swim back was the same effort that it took to finish crossing the ocean… which would you have done?

Leave a comment and tell me what you would do.

-Nando