Learning Modalities - Your Key to Infoproduct Success

Have you ever had the experience of purchasing an info product only to ask for a refund a day or two later? It was probably because…

The material did not cater to one of the learning modalities that suit your style of comprehension best.

So what are we talking about here with this learning modality stuff?

Well first of all when we talk about learning modalities, the word modality means one of the primary forms of sensation, as vision or touch.

The 3 learning modalities that you can tap into when creating your info product are…

1. Sight

2. Hearing

3. Touch

O.k. so most infoproducts are simple ebooks and reports that play mostly to the sight or visual aspect of learning and that’s fine but…

There are some people who learn better by listening and would prefer to have an audio mp3 version of your material for better consumption, but…

The most important modality that barely gets addressed is the modality of Touch. So how do you incorporate the modality of touch into your information products ?

Break down your information into bite sized chunks with a systematic step 1, step 2 layout after each chapter or section of your material and now you have a product that you’re customer can not only read and listen to but now they can actually apply the information as they are consuming it.

You can incorporate all of these learning modalities easily by using video for maximum learning and comprehension, but even video products that don’t infuse a step by step, watch this, do this, and then watch that and do that approach are less likely to help your customers to take action.

If you want to create killer infoproducts, consider the information we’ve talked about here and produce wildly successful information products that you’re customers will love and profit from.